Our Story
Grew up in small business. Sat in every finance role businesses eventually need.
Long before a 15+ career in corporate finance and accounting, business ownership was already part of Caroline’s life.
Growing up helping her mother run a small business, she saw firsthand what business ownership looked like behind the scenes — long hours, difficult decisions, cash flow pressure, and the responsibility owners carry long after everyone else goes home. By 14, she was already helping with bookkeeping.
That early exposure built an understanding that finance isn’t just numbers. It affects hiring decisions, expansion plans, pricing decisions, growth opportunities, stress levels, and ultimately how confidently a business owner can lead.
There had to be a better way.
Caroline built her career in nearly every finance role growing businesses eventually need — accounting, reporting, controllership, finance operations, and CFO leadership. She built finance functions from the ground up, stepped into businesses as early finance hires, and supported organizations through growth, operational complexity, and major business decisions.
Over time, one pattern kept showing up.
Hardworking business owners were building strong companies but still lagging behind financially. Not because they lacked ambition or effort, but because they lacked visibility. Financial information existed. Bookkeeping existed. Accounting existed. Yet many owners were still making hiring decisions, expansion decisions, pricing decisions, and growth decisions without enough financial visibility or decision support.
Finance isn’t separate from the business. It sits underneath nearly everything. Cash flow influences growth. Profit margins influence hiring, expansion. Finance is one of the few functions that touches almost every major business decision.
There had to be a better way.
Finance isn’t just numbers. Beyond bookkeeping and accounting, it influences hiring decisions, growth opportunities, profitability, and ultimately the direction a business takes next.
What We Do
Predict cash flow
Create greater visibility into where money is moving so cash becomes more predictable and growth feels less reactive.
Protect profitability
Understand what drives margins so pricing, operations, and growth decisions support long-term business health.
Make better decisions
Build financial visibility and insight that supports stronger hiring, expansion, and operational decisions.
How Topspin Finance is different from other accounting firms
Most Accounting firms offer bookkeeping or tax filling. At Topspin Finance, we do something different. We run your entire finance function - end to end - from daily bookkeeping all the way through to CFO-level strategy.
One team. One relationship. No handovers.
We work with businesses from $1 million through to $25 million in revenue. As you grow, we grow with you because we’ve already built the capability across every level. With us, you get a unique advantage:
No "knowledge gap": You don’t have to explain your history to a new advisor every time you hit a milestone.
Seamless scaling: You won't lose three months onboarding a controller just because you’ve scaled past a bookkeeper.
Deep context: You don’t hire a fractional CFO who doesn't understand where you’ve come from.
We’ve been there from the beginning. We already know your numbers, and we already know your vision.
The Topspin Advantage
Caroline’s perspective is unique in the finance world. Growing up in a small business and later building a 15+ year career across accounting, finance operations, controllership, and CFO leadership gave her firsthand insight into how businesses grow – and where they often get stuck.
This 360-degree view of finance and its connection to the broader business shapes how we support clients today. From day-to-day operations to strategic leadership, we understand that finance isn’t just numbers — it influences hiring decisions, cash flow, profitability, expansion opportunities, and how confidently business owners navigate growth.
Because finance is no longer a back-office function. It influences the decisions that determine where a business goes next.
