Our Story
Topspin Finance has deep roots in small business - we don’t just understand it, we’ve lived it.
Bridging the Gap For Small Businesses
At Topspin Finance, we believe that world-class financial expertise shouldn’t be a luxury reserved for big companies. Every business owner deserves a partner who can turn a balance sheet into a roadmap for growth.
Raised on the Shop Floor
Our founder, Caroline, didn’t learn the value of a dollar in a boardroom - she learned it behind a counter. Growing up in her mother’s convenience store, Caroline was practically raised on the shop floor. By age 14, she wasn't just helping stock shelves; she was helping her mom with bookkeeping.
That early exposure sparked a lifelong passion for the grit and heart of small business. It’s why Topspin Finance has a deep-rooted connection to the people who build, fix, and create. We speak your language because we’ve lived it.
There Had To Be a Better Way
Over a 15+ year career in accounting & finance, Caroline built and led finance functions from the ground up—often stepping in as the first finance hire in growing businesses. She’s worked across accounting, controllership, and CFO roles, and has been inside companies as they scale, raise capital, and go through ownership changes.
One pattern kept showing up.
Strong businesses weren’t struggling because of effort or ideas—they were missing true financial leadership.
Most small businesses have a bookkeeper to record the past and an accountant to handle compliance. But there’s often no one connecting cash flow, performance, and strategy in real time.
That’s why Topspin Finance was built.
Instead of hiring separate bookkeepers, controllers, and CFO-level talent, you get a fully integrated finance function—built to run your numbers properly, keep reporting accurate, and give you real visibility into cash flow and performance.
So instead of getting just the numbers or advice, you get execution, reporting, and strategy working together—like a complete finance team embedded in your business, without the overhead of building one in-house.
What We Do
At Topspin Finance, we focus on solving the four critical financial challenges that keep business owners up at night. By bridging the gap between daily operations and long-term strategy, we provide the following:
1. Accurate & Timely Financials Reporting, Monthly
We ensure your financial statements are accurate, aligned with your business plan, and polished. Whether you need to raise capital, apply for bank financing, or position your business for a sale, we make sure you are fully prepared and professional.
2. Clear Profitability Insights
Numbers are useless if you can't read them. We illuminate the path to profitability. Our analysis reveals where money is made, where it's lost, and what to do about it.
3. Founder Decision Making Support
We give founders the financial clarity to make bold, informed decisions with confidence—not guesswork. We build realistic budgets that show the true cash flow impact, helping you understand if you’re ready to move or if you need to raise capital first.
4. Cash Flow Leadership
We transform cash flow from a source of stress into a strategic advantage that fuels sustainable growth. We help you plan ahead on big and not-so big decisions so that nothing catches you by surprise.
How We Are Different From Other Accounting Firms
Most Accounting firms offer bookkeeping or tax filling. At Topspin Finance, we do something different. We run your entire finance function - end to end - from daily bookkeeping all the way through to CFO-level strategy.
One team. One relationship. No handovers.
We work with businesses from $1 million through to $25 million in revenue. As you grow, we grow with you because we’ve already built the capability across every level. With us, you get a unique advantage:
No "Knowledge Gap": You don’t have to explain your history to a new advisor every time you hit a milestone.
Seamless Scaling: You won't lose three months onboarding a controller just because you’ve scaled past a bookkeeper.
Deep Context: You don’t hire a part-time CFO who doesn't understand where you’ve come from.
We’ve been there from the beginning. We already know your numbers, and we already know where you’re going.
The Topspin Advantage
Caroline’s journey is unique in the finance world. She has sat in almost every seat in the department—from granular day-to-day operations to high-level strategic leadership. This "360-degree" view allows Topspin Finance to provide more than just reports; we provide clarity
