I didn’t start in “strategy.” I started in the trenches.

Over 15 years, I worked my way through nearly every seat in the finance function - from junior accountant in a construction firm, to management trainee in oil & gas, to accountant, then controller overseeing four geographic locations.

From there, I moved into specialized finance roles most small businesses never get access to:

• Operations & supply chain finance

• Finance partner to sales teams

• Finance partner to marketing teams

That experience gave me a rare vantage point: I’ve seen how numbers actually drive decisions across an entire organization - not just at year-end.

And that’s when the gap became impossible to ignore.

I kept meeting small and mid-sized business owners with real potential.
Grit. Momentum. Demand.
But their financial foundation wasn’t built to support growth.

Their numbers were incomplete.
Their forecasts were vague.
And no one was helping them translate financial data into confident decisions.

Most had bookkeepers or accountants. Good ones.

But those professionals were focused on compliance—tax filings, reconciliations, year-end reports—not growth.

And compliance alone doesn’t help you:

• Plan next quarter

• Secure financing

• Decide when to hire

• Invest with confidence

True financial strategy—the kind that fuels smart decisions and sustainable growth—was out of reach unless you could afford a full-time CFO.

So I started Topspin Finance to fill that gap.

We bring CFO-level thinking, decision support, and financial clarity to growing businesses—without the cost or complexity of a full-time hire.

Because keeping the government satisfied is the bare minimum.

Building a business that can grow, scale, and raise capital?
That takes real financial leadership.

Be Real

At Topspin Finance, we believe in transparency and straightforwardness, no matter what stage your business is at. We boldly reimagine the professional services experience to support startups founders and business owners in maximizing their potential.

Be Proactive

We will help you identify opportunities and work with you to find and implement a solution. That’s how close we get to your business!

Be Timely

Financial information is most valuable when it's current, allowing for fast action and responsive decision-making. Timely financial reporting can help identify issues and preventing them from escalating into significant obstacles.

Caroline’s passion for small businesses began as a young girl.

The daughter of a small Convenience Shop owner, Caroline remembers spending evenings balancing accounts, reviewing inventory, AP & AR list to name a few.

As a young teenager, Caroline found herself on the shop floor lifting inventory boxes, arranging and displaying merchandize as well as calculating product margins, strategizing product placement to increase sales all while greeting and smiling at the customers who came in.

These experiences set the foundation for empathy towards small business owners who continuously sacrifice personal gain for the needs of the business, take tremendous risks, and employ hard-working individuals in the community.

With 15+ years of experience in Accounting & Finance managing billion-dollar portfolios for some of the most respected Fortune 500 companies globally, Caroline founded Topspin Finance to use her knowledge & expertise to help small businesses thrive and grow by offering Fractional CFO & Finance services that provide Canadian SMBs with on-demand access to senior financial expertise, systems, and decision support—without the cost or commitment of a full-time finance team.

This allows businesses to benefit from the same level of financial sophistication and strategic insight as larger organizations, at a fraction of the cost.

Besides work, Caroline is a tennis aficionado, hence the name Topspin Finance.

For those who are not tennis nerds, a topspin shot will propel the ball's forward motion, causing it to bounce deeper and higher while raising the chance it will stay inside the lines.

This is exactly what Topspin Finance does. We will help propel your business forward by embedding ourselves as trusted advisors, filing the financial leadership gap most SMBs face.