Our Story
Topspin Finance has a deep-rooted connection to small business owners. We speak your language because we’ve lived it.
Bridging the Gap For Small Businesses
At Topspin Finance, we believe that world-class financial leadership shouldn’t be a luxury reserved for the Fortune 500. Every business owner deserves a partner who can turn a balance sheet into a roadmap for growth.
Raised on the Shop Floor
Our founder, Caroline, didn’t learn the value of a dollar in a boardroom - she learned it behind a counter. Growing up in her mother’s convenience store, Caroline was practically raised on the shop floor. By age 14, she wasn't just helping stock shelves; she was helping her mom with bookkeeping.
That early exposure sparked a lifelong passion for the grit and heart of small business. It’s why Topspin Finance has a deep-rooted connection to the people who build, fix, and create. We speak your language because we’ve lived it.
There Had To Be a Better Way
Throughout her 15-year career, Caroline realized a frustrating pattern: well-run companies were being held back. It wasn't a lack of talent or a shortage of good ideas; it was a gap in leadership.
Most small businesses had a bookkeeper to track the past and a tax accountant to file for the year—but they had no one looking toward the future. While big corporations spent $200K+ on full-time CFOs to navigate cash flow and strategy, small business owners were left to figure it out alone. We knew there had to be a better way.
What We Do
At Topspin Finance, we focus on solving the three critical financial challenges that keep business owners up at night. By bridging the gap between daily operations and long-term strategy, we provide the following:
1. Accurate Financials for Financing
We ensure your financial statements are accurate, aligned with your business plan, and polished. Whether you need to raise capital, apply for bank financing, or position your business for a sale, we make sure you are fully prepared and professional.
2. Clear Monthly Reporting to Drive Performance
Numbers are useless if you can't read them. We set up easy-to-digest monthly reports highlighting key metrics like profit margins, expense trends, and KPIs. This gives you a clear view of your financial health, allowing you to catch issues early and make smarter decisions to increase profit in real-time.
3. Smart Budgeting for Big Decisions
Big moves—like shifting from B2B to eCommerce, expanding internationally, or bringing production in-house—require more than a "gut feeling." We build realistic budgets that show the true cash flow impact, helping you understand if you’re ready to move or if you need to raise capital first.
Why We Are Different From Other Accounting Firms
Most Accounting firms offer bookkeeping or tax filling. At Topspin Finance, we do something different. We run your entire finance function - end to end - from daily bookkeeping all the way through to CFO-level strategy.
One team. One relationship. No handovers.
We work with businesses from $1 million through to $25 million in revenue. As you grow, we grow with you because we’ve already built the capability across every level. With us, you get a unique advantage:
No "Knowledge Gap": You don’t have to explain your history to a new advisor every time you hit a milestone.
Seamless Scaling: You won't lose three months onboarding a controller just because you’ve scaled past a bookkeeper.
Deep Context: You don’t hire a part-time CFO who doesn't understand where you’ve come from.
We’ve been there from the beginning. We already know your numbers, and we already know where you’re going.
The Topspin Advantage
Caroline’s journey is unique in the finance world. She has sat in almost every seat in the department—from granular day-to-day operations to high-level strategic leadership. This "360-degree" view allows Topspin Finance to provide more than just reports; we provide clarity